Source context
Every proof point should identify where it came from and what it can actually support.
Proof governance
Proof Pack Governance.
A responsible framework for collecting, interpreting and publishing proof without turning search or AI observations into unsupported guarantees.
Sources Dates Limits Review
What this page clarifies
Observed date
AI and search surfaces change, so observations need time context.
Claim limits
Proof should improve trust without promising rankings, endorsements or permanent visibility.
How to use it
Use this page as a commercial and editorial reference. It is written for buyers and decision teams, not as internal implementation documentation.
The goal is clarity: what should be mapped, what should be reviewed, and what should be distributed only after the proof layer is ready.
Review route
- Capture Save the observation, source and query context.
- Interpret Explain what the signal means and what it does not prove.
- Use Apply the proof to a careful commercial decision.
Turn the concept into a controlled WME review.
ExpertList can help evaluate what is already clear, what is missing and what should be structured next.